Episode 293

EP290: Kristie Perrotte, Founder of Thrive Recruitment Marketing - Be BOLD and BRAVE and be better with your marketing strategy

Published on: 25th August, 2025

Kristie Perrotte, Founder of Thrive Recruitment Marketing, delves deep into the intersection of marketing and recruitment, breaking down why it’s no longer enough to rely solely on personal branding. Kristie emphasises the importance of marketing accountability and measuring ROI, especially as recruitment becomes more data driven and complex.

They both unpack the difference between personal branding and a full scale marketing strategy, with Kristie noting that while a personal brand can open door, especially in sales, it’s just one ingredient in the bigger picture. Lysha jumps in with a baking analogy, likening personal branding to the eggs in a cake, while the full marketing strategy is the recipe that brings everything together.

The conversation also covers scaling beyond the founder's brand, the role of strategic personal branding for leadership, and how executive profiling helps align public messaging with business goals. No more chasing viral posts - it's about creating purposeful content that aligns with company values.

When it comes to recruitment strategy, they focus on the "three C's": candidate acquisition, client acquisition and internal headcount. They emphasise the value of setting KPIs, tracking conversions and reactivating dormant contacts instead of constantly hunting for new leads.

To wrap it up, Lysha and Kristie explore the human side of marketing, discussing how relationships and referrals are still key. While automation and AI are powerful tools, they agree that the heart of great marketing is still creative thinking, strategic messaging and real human connection.

Connect with Kristie here - https://www.linkedin.com/in/kristieperrotte/



-----------






The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .


Our Sponsor:








Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.








Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...








Our Partners:








Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/








Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.








Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

All Episodes Previous Episode

Listen for free

Show artwork for The Recruiter's Recruitment Podcast

About the Podcast

The Recruiter's Recruitment Podcast
The podcast destination for all levels of recruiters seeking inspiration to become the best in class.
Welcome to The Recruiter's Recruitment Podcast!

The Recruiters Recruitment Podcast is listened to from all corners of the globe.
Created in the global lockdown of 2020, Our audience drop in knowing that they are going to listen to a guest who is a knowledgable leader in their industry willingly sharing their professional and often personal journeys to enable YOU, our precious listener, a chance to learn, self-development and above all else, reflect on your own life and experience. A safe place to spend half an hour where we hope to allow you to learn something.

Our host - Lysha Holmes has been in the recruitment industry for almost a quarter of a century and for most of that duration, has championed best practise in the Rec2Rec sphere (placing recruiters themselves). A vocal advocate for well-being, Lysha talks openly about sobriety, and her life as a solo parent all whilst running a recruitment business.

Here we are now in 2025- with Season 5 which will focus on the holistic approach to leadership with more experts and inspiring voices from across the recruitment industry and beyond, sharing their experiences with you- our cherished listener!

The Recruiter's Recruitment Podcast is for those who are aspiring future leaders, those who want to improve themselves on their recruitment journey and also those who are running companies now to learn from their peers. So we LOVE to hear from you, drop us a DM so we know what you have learned.

Above all else, we hope you find The Recruiters Recruitment Podcast to be a positive inspiring place to be.

One final thing before you press play- please remember to subscribe and review - thank you!

All the episodes are also put on our YouTube channel - so to watch the interviews/discussions visit our channel https://www.youtube.com/channel/UCEiVMynhdhSz4Qzu2gguHG

----------
This podcast is proudly sponsored by Paiger and a partner to Needi, Diversity in Recruitment, and Keybridge IT.

Our Sponsor:
Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiter


Needi; Is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses.
Lou’s team of expert gift finders, save companies time and money, with their complimentary corporate gifting service. From thank-you gifts for small start-ups to well-being events for FTSE 100 companies, Needi helps companies motivate and retain the best staff and clients, through thoughtful, affordable gifting, events and experience days.

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions; Providing 24×7 Support to all Customers.
Established in 2010, Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider.
Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.
They work in many industries, including Recruitment, Finance, Leisure and the Charity Sector.

Don't forget to like and subscribe to our podcast and stay tuned for our episodes!

About your host

Profile picture for Lysha Holmes

Lysha Holmes